First, get the everyday price right Know which consumer your brand will target, where the brand will be sold and whether price-discount promotions make sense, says Information Resources, Inc. First, get the everyday price right G.M.A.'s SmartLabel initiative seeks to enhance transparency By 2017 it is estimated 30,000 consumer packaged goods products will feature a SmartLabel. G.M.A.'s SmartLabel initiative seeks to enhance transparency Bob Evans posts mixed performance Disappointing restaurant results offset strong gains in packaged foods segment in second quarter. Bob Evans posts mixed performance |
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