Focus shifting from the shelf to the shopper

To stay ahead of consumer trends will require a level of engagement unheard of in the past.

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STRATEGIC INSIGHTS Sunday, January 17, 2016 forward   |   subscribe     @FoodBizNews     @NewFoodAisle     Focus shifting from the shelf to the shopper Focus shifting from the shelf to the shopper To stay ahead of consumer trends will require a level of engagement unheard of in the past.   A long road ahead for Chipotle Company predicting return to growth in 2017.   Battle brewing over yogurt ingredients Chobani's Simply 100 marketing campaign has raised the ire of at least one of its competitors.   Hain Celestial under pressure in the U.S. In the face of increasing competition the company is considering productivity initiatives and divestitures.   General Mills takes investment lead in Rhythm Superfoods Superfoods snacks maker closes on $3 million in financing.   Slideshow: On-trend beverages debut for 2016 New product formats are making inroads as consumers show more willingness to experiment. [ view slideshow ] < >   Sponsored Message Boost Dietary Fiber Levels with MGP's Fibersym RW Fibersym resistant wheat starch can provide an excellent source of dietary fiber for bakery goods and more. Call 866.547.2122 to learn how.   Campbell Soup supports federal mandatory G.M.O. labeling Campbell still opposes some state labeling efforts.   Drinking yogurt market in transition Competition from other dairy-based concepts is forcing manufacturers to innovate.   Peppers pick up steam in flavor forecasts Sweet combinations with specialty pepper types will continue to expand.   Quote of the Week The diet industry faces downward pressure as U.S. adults remain skeptical of the ingredients in diet-specific products, their effectiveness in managing weight and the fact that in reality a magic weight loss pill likely doesn't exist. -Marissa Gilbert, health and wellness analyst at Mintel Food Business News, Jan. 8, 2016   More Top News   TreeHouse to add more ConAgra employees B&G Foods to put marketing muscle behind Green Giant Brynwood to acquire Sunny Delight Beverages Aldi to offer healthier choices at checkout Follow @FoodBizNews Follow @NewFoodAisle update your account | forward | subscribe | unsubscribe   To ensure delivery to your inbox, add foodbusinessnews@send-sosland.com to your address book or safe sender list. Advertising | Legal | Feedback ©2016 Sosland Publishing Co. 4801 Main Street, Suite 650 Kansas City, MO 64112 (800) 338-6201