The role of 'emotional engagement' in food marketing

Clean label and transparency may be parts of a much larger trend that marketers must recognize.

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STRATEGIC INSIGHTS Sunday, December 20, 2015 forward   |   subscribe     @FoodBizNews     @NewFoodAisle     The role of 'emotional engagement' in food marketing The role of 'emotional engagement' in food marketing Clean label and transparency may be parts of a much larger trend that marketers must recognize.   Moskow: Changes afoot at Hershey? Company has pulled out of the 2016 CAGNY conference.   What was hot - and not - in 2015 Trend spotter reviews how year-ago predictions panned out.   Fresh is the future at retail The I.D.D.B.A.'s annual What's in Store report outlines the changes taking place at retail.   Where Pizza Hut went wrong C.e.o.: 'We have missed on easy.'   Slideshow: New from Kellogg Company's product launches reflect consumer desire for convenience, bold flavors and easy-to-prepare frozen foods. [ view slideshow ] < >   Sponsored Message Boost Dietary Fiber Levels with MGP's Fibersym RW Fibersym resistant wheat starch can provide an excellent source of dietary fiber for bakery goods and more. Call 866.547.2122 to learn how.   General Mills falls short of sodium reduction goal Chief health officer: 'We knew the 20% target would be a challenge.'   Sensient sees several unique flavors emerging in 2016 Consumer interest in natural and exotic ingredients is pushing the boundaries of product development.   PepsiCo to roll out 'healthy' vending machines Hello Goodness units to feature 'better-for-you' products such as Quaker Real Medleys bars and Smartfood Delight popcorn.   Quote of the Week There's always going to be some new trend coming around, but that doesn't mean that 99% of consumers are jumping on that bandwagon. -Jeannine Sacco, chef and co-founder of Grainful Food Business News, Dec. 16, 2015   More Top News   Wal-Mart c.m.o. to retire Leadership changes coming to Smucker Cold Stone parent acquires Pinkberry Hershey taps Coca-Cola executive as global chief sales officer Follow @FoodBizNews Follow @NewFoodAisle update your account | forward | subscribe | unsubscribe   To ensure delivery to your inbox, add foodbusinessnews@send-sosland.com to your address book or safe sender list. Advertising | Legal | Feedback ©2015 Sosland Publishing Co. 4801 Main Street, Suite 650 Kansas City, MO 64112 (800) 338-6201