Tuesday, February 16, 2016

Supercharging Your Marketing with Big Data

Data Summit 2016
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Session Spotlight

Using Big Data Analytics to Optimize Email Marketing Campaigns

Speaker: Matt Laudato, Senior Manager, Big Data & Analytics, Constant Contact

This session takes you behind the curtain to unveil brand new (and incredibly comprehensive) email engagement insights uncovered by Constant Contact's data scientists. Compiled from the analysis of the billions of emails Constant Contact customers send every year, these insights dig deep into the data behind what factors influence subscribers to sign up, open, click, and convert. The session proves invaluable for data scientists who are looking to expand their teams’ value into areas of marketing, data vendors looking for fresh ideas on how their services can be innovatively applied to other areas of their clients’ companies, and, of course, marketers looking for the latest best practices for their own email campaigns.

If you're interested in this session, you might also be interested in the other sessions in Track B - Analytics and Applications. Find out more about them here.

Register today to include this session to your schedule and SAVE $100 off your conference pass!

What We're Talking About

  • Harnessing the Hadoop Ecosystem
  • Moving to a Modern Data Architecture
  • Unlocking the Power of the Data Lake
  • Machine-Learning with Apache Spark
  • Data Engineering for the Internet of Things
  • Data Science in the Real World
  • Succeeding with Predictive Analytics
  • Taking Advantage of In-Memory Computing
  • Making the Shift from Relational to NoSQL
  • The Rise of Data-as-a-Service
  • The Future of Data Warehousing
  • Overcoming Big Data Integration Challenges
  • Increasing Agility through Virtualization & Cloud
  • Moving from Traditional BI to Data Discovery
See the advance program for more details!

Book Your Hotel

The New York Hilton Midtown is the official conference hotel for Data Summit 2016.

Discounted guest room rates of $339 (plus applicable taxes) for a single or double room at the New York Hilton Midtown have been arranged for attendees who book through the official housing bureau, Meeting & Travel Consultants, Inc. (MTC). Rates are exclusive through MTC only and will not be extended by the hotel directly. Rates will remain in effect until April 25, 2016, subject to availability. Early booking is suggested! Credit card information is required to confirm all reservations. Find out more.

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