ULTRA-FAST DATA ACCESS IS THE KEY TO UNLEASHING FULL BIG DATA POTENTIAL
The proliferation of big data generated by enterprise applications, consumer web/mobile apps, and the Internet of Things (IoT) has afforded an unprecedented opportunity for businesses to know more about their customers than ever before. However, most of the potential of big data lies dormant, as most businesses lack the tools and capabilities to effectively access, process, and analyze the data available to them in a timely manner. Read this report, authored by Forrester Research, to learn about the key findings of a recent research study exploring the hypothesis that most businesses are only analyzing a small part of their available data, resulting in significant missed opportunities to better serve customers and improve business outcomes.
